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You Could Win† tickets to FIFA World Cup 26™
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Coca-Cola® Original and Coca-Cola® Zero Sugar

Coca‑Cola FIFA World Cup 2026™ at Shell Select Convenience Retail OFFICIAL RULES (the “Rules”)

NO PURCHASE NECESSARY TO ENTER.

  1. PROMOTION PERIOD AND SPONSORS. The “Coca‑Cola FIFA World Cup 2026™ at Shell Select Convenience Retail” (the “Promotion”) is sponsored by Coca‑Cola Canada Bottling Limited (a “Sponsor”) and is administered by LPi Communications Group Inc. (“Administrator” or “LPi”) and Elite Digital Inc. (“Administrator or Elite Digital”). The Promotion begins on April 28, 2026 at 12:00:00 a.m. Eastern Time (ET) and ends on May 25, 2026 at 11:59:59 p.m. ET (the “Promotion Period”). The clock used by the Administrator, Elite Digital Inc. to compute Entries (as defined below) will be the official clock to determine the date and time of receipt of an entry.SPONSOR:
    Coca‑Cola Canada Bottling Limited, 335 King Street East, Toronto, Ontario, M5A 1L1,ADMINISTRATOR:
    LPi Group., Suite 305, 245 Yorkland Blvd, Toronto, Ontario, M2J 4W9
    Elite Digital Inc., 5511 Steeles Ave W #200, North York, ON M9L 1S7
  2. ELIGIBILITY. The Promotion is only open to legal residents of Canada, who at the time of entry have reached the legal age of majority in their province/territory of residence. The following persons are not eligible to participate or win a Prize (as such term is defined below): officers, directors, employees, agents and/or representatives of the Sponsor, The Coca‑Cola Company, Coca‑Cola Ltd., Coca‑Cola Canada Bottling Limited, LPi Communications Group Inc., Elite Digital Inc. (the Administrators), and their respective affiliates or related companies, advertising agencies, licensees, franchisees, partners, retailers, distributors, Prize suppliers and/or any other party related to the Promotion. Also, any member of the immediate family (defined for the purpose of these Rules as parents, siblings, spouses, children, partners of the persons mentioned in this section), or any person living with them under the same roof (whether or not a member of their immediate family), are not eligible to participate or win a Prize. The Promotion is void where prohibited by law.
  3. AGREEMENT TO BE LEGALLY BOUND. By participating in this Promotion, each entrant agrees to be bound by (i) these Rules; and, (ii) all decisions of the Sponsors and the Administrator, which are final and binding (without right of appeal) in all respects relating to this Promotion.
  4. HOW TO ENTER THE PROMOTION: No Purchase Necessary – Scan the Promotion QR code at select Shell locations and enter the requested information. If you are eligible, you will receive one (1) entry (each, an “Entry” and collectively, “Entries”) into the Promotion. Participation is subject to the Official Rules which can be found at: https://cokefifacontest.ca. If you enter the Promotion by QR code, your wireless service provider’s data rates apply. Entrants should consult their wireless service provider’s pricing plan for details. You agree to incur any and all charges demanded by your wireless carrier. The device that is used must be capable of scanning a QR code. Entrants should check their device’s features to see if they have that capability and check the device manual for specific use instructions. Entry via QR code may be limited and may not be available through all wireless carriers or on all handsets. Carriers vary by region. Any information collected for/from the Promotion shall be used only in a manner consistent with these Rules.All Entries become the exclusive property of the Sponsor and none will be acknowledged or returned. Proof of sending or submission will not be deemed to be proof of receipt by Sponsor. Sponsor are not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due Entries, which will be disqualified.Entry Limit: There is a limit of one (1) Entry per person, per household, per day (for the purpose of these Rules a “day” is defined as 12:00:00 a.m. ET to 11:59:59 p.m. ET) during the Promotion Period. Multiple participants are not permitted to share the same mobile number or email address or device. Any attempt by any participant to obtain more than one (1) Entry per person, per household, per day by using multiple/different mobile numbers, email addresses, devices, identities, registrations or logins, or any other methods will void that participant’s Entries and that participant may be disqualified from the Promotion. Any use of robotic, repetitive, automatic, programmed, or similar entry methods or agents (including, but not limited to, Promotion entry services) will void all Entries by that entrant. In the event of a dispute as to any Entry, the authorized account holder of the device or email address used to enter will be deemed to be the entrant. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Otherwise, the "authorized account holder" of a device is the natural person in whose name the device has been issued and the services are billed. Each potential winner may be required to show proof of being an authorized account holder. Personal information submitted will be used for the purpose of administration of the Promotion.Proof of submitting Entries will not be deemed to be proof of receipt by Sponsor. Except where prohibited by law, confirmed winners irrevocably grant to Sponsor, its respective affiliates, agents and licensees, the royalty-free right and permission to unconditionally reproduce, store, transmit, publish, display, use or reuse their name and prize information, as well as any other information or materials arising out of participation in the Promotion for advertising, promotional, commercial, publicity and/or any other purposes (without limitation), in any and all media now or hereafter known, in any language, throughout the world, and in any manner without further review, notice, approval, consideration or compensation. By participating, entrants further release Sponsor and the Released Parties (as defined below) from any future claims arising out of any use or disclosure of entrants participation consistent with these Rules. By participating, entrants acknowledge and agree that entrants will not now or in the future be paid or compensated in any way for participation or for granting the Sponsor any of the rights set out in these Official Rules, whether chosen as a winner or not. Entrants further agree that Sponsors are not obligated to make use of any of the rights granted in these Official Rules.
  5. GRAND PRIZE There is one (1) grand prize available to be won throughout the entire Promotion Period. The grand prize consists of a) two (2) tickets to a FIFA World Cup 2026™ match in Canada; b) $1,200 spending money. The approximate retail value (“ARV”) of the Prize is $7,000.00 CAD.The Prize and its components must be accepted as awarded and, except as otherwise expressly indicated by the Sponsor, cannot be transferred, substituted, or exchanged, in whole or in part, for another prize or money.The Sponsor, in its sole discretion, reserves the right to: (i) substitute all or any portion of the Prize with another prize or portion thereof of equal or greater value; and (ii) modify the Prize, associated quantities and award schedule at any time during the Promotion. Under no circumstances will the Sponsor be responsible for awarding and/or redeeming any items in excess of the Prizes and its respective quantity as listed above. Prize may be different than described in the Promotion’s promotional materials. Prize may also be subject to additional terms and conditions.Winner and winner’s guest must abide by all venue policies. Sponsor reserves the right to revoke the full or partial Prize from any winner or winner’s guest who Sponsor, or venue personnel deem in their sole discretion may be intoxicated, be a safety or health risk, have violated any venue policy or law, or bring the Sponsor into disrepute.
  6. SELECTION AND NOTIFICATION. The random draw for the Prize will be conducted around May 26, 2026 (the “Prize Draw Date”) at approximately 1:00:00 p.m. ET in Toronto, ON. The Administrator will randomly select eligible winners from among all eligible Entries received in accordance with these Rules. The odds of winning the Prize depend on the total number of eligible Entries received in accordance with these Rules. LIMIT: one (1) Prize per person/household during the Promotion Period.The Administrator will make up to three (3) attempts to contact the selected entrants by email and/or telephone within five (5) business days following the draw. If a selected entrant: (i) cannot be contacted within three (3) attempts or five (5) business days of being selected (whichever occurs first); or (ii) there is a return of any notification as undeliverable, then the selected entrant will be disqualified and an alternate entrant may, in the sole discretion of the Sponsor and time-permitting, be randomly selected from among the remaining eligible Entries received. All unclaimed Prize is considered forfeited and remains the property of the Sponsor.
  7. PRIZE CLAIM CONDITIONS. To be declared a confirmed winner and be awarded the Prize, each selected entrant must: (i) respond to the selection notification within the time period described above; (ii) correctly answer, without assistance of any kind, whether mechanical or otherwise, a time-limited mathematical skill-testing question administered at a mutually-agreed upon time; and (iii) otherwise comply with these Rules. As a condition of being declared a confirmed winner, each selected entrant may also be required to do any or all of the following: (i) supply proof of age consisting of a legible photocopy of either a provincially/territorially-issued driver’s license or other government-issued identification; (ii) supply proof of address consisting of a legible photocopy of either a provincially/territorially-issued driver’s license or other government-issued identification, (iii) supply proof that they are the authorized email account holder associated with the selected email address, or the authorized mobile phone number owner associated with the selected mobile number, and (iv) sign and return a Declaration and Release Form (the “RELEASE FORM”). The Release Form (among other things): (i) confirms compliance with these Rules and acceptance of the applicable Prize as awarded without substitution; (ii) releases the Sponsor, the Administrators, their respective affiliated and related companies, the Prize suppliers, The Coca‑Cola Company, Coca‑Cola Ltd., Coca‑Cola Canada Bottling Limited, participating retailers, advertising and promotional agencies and each of their respective shareholders, directors, officers, members, employees, agents, dealers, representatives, successors and assigns (the “Released Parties”) from any liability in connection with this Promotion, the selected entrant’s participation therein and/or the awarding and use/misuse of the Prize or any portion thereof; and (iii) agrees to the publication, reproduction and/or other use of their name, city and province/territory of residence, voice, statements about the Promotion and/or photograph or other likeness, without further notice or compensation, in any publicity or advertisement carried out by the Sponsors and the Administrator in any manner whatsoever, including print, broadcast or the Internet. The Release Form must be received by the Sponsors and/or, as applicable, the Administrator within the time period indicated on the Release Form. The Sponsors and the other Released Parties assume no responsibility for lost, stolen, delayed, illegible, damaged, misdirected, late, or otherwise void Release Forms.Declining the Prize, failing to correctly answer the mathematical skill-testing question, failing to return the properly-executed Release Form within the time period indicated on the Release Form or otherwise failing to comply with these Rules will cause the applicable Prize to be forfeited and, in the sole discretion of the Sponsors and time-permitting, a new random draw held in accordance with the process for the applicable Prize, as described above.In most cases, tangible portion of the Prize will be delivered to winner at the address submitted in the Release Form within four (4) to eight (8) weeks of receiving their correctly-completed documentation. The Sponsor and the other Released Parties are not responsible for contacting or forwarding the Prize to winners who leave unclear or incomplete information, or for any lost, misdirected, delayed or destroyed Prize while in transit.The winner’s guest may also be required to sign a Liability & Publicity Release prior to participating in Prize.
  8. LIMITATION OF LIABILITY AND RELEASE. By participating in the Promotion, entrants agree to release and hold harmless the Sponsor and all of the other Released Parties from any and all claims, cause of action, or liability, including, without limitation, any injury, death or damage to or loss of property, resulting from the participation in the Promotion or misuse of the any Prize or any portion thereof.Without limiting the generality of the foregoing, the Sponsor and the other Released Parties shall not be liable for any: (1) incorrect or inaccurate information, whether caused by entrants; or an error related to the programming of the Promotion; (2) technical failures of any kind, such as in particular, hardware or software errors; faulty computer; any malfunctions, inaccessibility of the Promotion Website in whole or in part for any reason; service interruptions or disconnections of Internet networks, telephone lines; garbled, jumbled or faulty data transmissions; failure of any online transmissions to be sent or received; (3) unauthorized human intervention at any stage of the Promotion entry process or participation; (4) technical or human errors which may occur in the administration of the Promotion or in the processing of Entries or other information; or (5) any harm or prejudice suffered by persons, or any material damages resulting from participation in the Promotion or acceptance, use, implementation or misuse of the Prize or any portion thereof. If for any reason, it is confirmed that an entrant’s Entry was deleted, lost, or otherwise destroyed or corrupted by error, the only remedy, which the entrant is entitled to, is requesting to obtain another Entry to the Promotion, if possible.
  9. PRIVACY. The Sponsor, the Administrator and their authorized agents will collect, use, and disclose the personal information you provide at the time of Entry to the Promotion for the purposes of administering the Promotion and Prize fulfillment. Winners consent to the Sponsor and the Administrator’s use of their names, photographs, cities, voices, images and/or statements, related to their Prize for publicity purposes in any manner or media including the Internet, at any time, in perpetuity, without compensation or notice.The opportunity to receive other communications about the Sponsors’ products, promotions and other promotional offers may be provided by the Sponsor and the Administrator on behalf of the Sponsor. Administrator and Sponsor may use personal information to market and personalize the Sponsor’s products & services, keep you updated with communications, register you for events and promotions, improve and secure our platform, and respond to your requests. Administrator and Sponsor may also use your information for other communications about the Sponsor’s products, promotions and other promotional offers may be provided by Sponsor, with your consent.Please refer to the Sponsor’s privacy policies for more information about how they manage your personal information:  https://cokecanada.com/privacy-policy/ Please refer to the Administrator’s privacy policies for more information about how they manage your personal information: https://elitedigitalagency.com/privacy-policy This section does not limit any other consent(s) that an individual may provide the Sponsor or others in relation to the collection, use and/or disclosure of their personal information. Promotion entrants may withdraw this consent at any time by emailing help@cocacolasupport.com.
  10. RIGHT TO MODIFY / SUSPEND / TERMINATE. The Sponsor reserve the right, in their sole discretion, to cancel, suspend, or modify the Promotion, in all or in parts, or entrants’ eligibility for any reason, including without limitation in the event of any printing, administrative error, virus, bug, unauthorized human intervention, tampering, fraud, equipment failure, security breaches or other causes which corrupt or affect the administration, security, fairness or proper conduct of the Promotion.
  11. GENERAL CONDITIONS. The Sponsor and the Administrator reserve the right, in their sole discretion, to disqualify from this Promotion any person that the Sponsor and the Administrator reasonably believe has tampered or attempted to tamper with the entry process, the operation of the Promotion or the Promotion Website, who does not comply with these Rules or acts in a manner that goes against the spirit of the Promotion or adversely or with the intent to disturb, insult, threaten, intimidate or harass any other person. ANY ATTEMPT BY AN ENTRANT OR ANY OTHER PERSON TO DELIBERATELY DAMAGE THE PROMOTION PLATFORM (OR A WEBSITE LINKED THERETO) OR TO UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND, SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSORS AND THE ADMINISTRATOR RESERVE THE RIGHT TO SEEK DAMAGES FROM SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.All decisions rendered by the Sponsor and/or the Administrator regarding any aspects of the Promotion are final and binding without right of appeal. The Promotion is subject to all applicable federal, provincial/territorial, and municipal laws. To the fullest extent permitted by law, these Rules shall be governed by and construed in accordance with the laws of the province of Ontario, and the laws of Canada, as applicable therein, without reference to its conflicts of laws principles. Any and all disputes, claims, and causes of action arising out of or connected with these Rules shall be resolved individually, and exclusively by the courts in Toronto, Ontario. The invalidity or unenforceability of any provision of these Rules shall not affect the validity or enforceability of any other provision contained herein. If any provision of these Rules is determined to be invalid or otherwise unenforceable, then the Rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein. The paragraph headings are used for reference purposes only and shall not affect the interpretation of the Rules.

For further Promotion details or inquiries contact a promotional representative at:

Coca‑Cola FIFA World Cup 2026™ at Shell Select Convenience Retail
c/o: LPi Group
Suite 305, 245 Yorkland Blvd
Toronto, Ontario
M2J 4W9
Attention: Promotion Entries

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